Online Writing, Email & Marketing

Thanks to the Internet, every business can afford to use autoresponders to follow up with prospects and email to stay in touch with customers.

The effective use of these tools can drive enormous amounts of business.

They remind prospects who’ve visited your site or sales page to return for a second or just that they meant to buy your product or service before they were interrupted by the cell phone.

They keep customers emotionally involved with you and your products. This enables you to sell more of your products and services.

You can use email followups to customers to show them how to consume the product, or simply to remind them of the benefits of doing so. This increases customer satisfaction and repeat business and referrals.

I call using autoresponders to follow up with prospects who’ve visited your web site but didn’t buy “reincarnation marketing” because those emails wake them up from the dead, bringing their desire back to life. Some Internet marketers report doubling or better of their conversions rates.

I call daily or so emails to prospects and customers “Arabian Nights marketing” because this degree of relentless pursuit of business resembles Queen Sscheherazade’s nightly story-telling to the king to prevent losing her head in the morning. After 1001 fascinating stories (Ali Baba and the 40 Thieves, Aladdin and His Lamp and many others), the king promised to spare her life and they had three sons.

Telling stories is one of the best ways to connect with your prospects and customers. They get bored by same old same sales copy. They read it the first time they visited your sales page and didn’t buy then.

They also get bored by stuffy “content.” Too many online marketers give away their information to get people to buy in. Sometimes you buy the product and discover you already know it all, because you read those emails.

Writing stories and novels was my original writing goal, back when I was nine years old. I eventually did publish stories in the science fiction, fantasy and horror niches. I never had a bestseller, but I have a horror novel now available on Amazon.

In direct response marketing, stories must serve the goal of furthering the sale. The most successful sales letter of all time, The Two Young Men letter the Wall Street Journal is still sending (in expanded form), is responsible for probably at least two billion dollars is subscription income by now.

Online marketing has evolved into a complex network of tools businesses can use to capture attention of prospects when they’re actively searching for your solution (search engine marketing), launch viral marketing campaigns (social bookmarking and networking sites), increase customer and prospect interaction (blog comments and other Web 2.0 sites running user supplied content), direct response copy (sales letters), helpful information (web pages and articles), follow up (email), and getting noticed where prospects hang out (forums, article and video marketing).

Managing the message and the medium is no longer as easy as just writing a TV commercial, radio spot or classified ad.

That’s especially true because people are so easily distracted. They’re busier than ever, and bombarded by thousands of commercial messages per day.

Yet they need and want to buy various products and services even more than ever.

People’s emotional needs and desires have not changed.

They need even more guidance than they used to, because society is so now so complex.

There’s been incredible advances in science and our understanding of the world. Because much of that information contradicts assumptions of the past, many people are confused.

Whether it’s health, investing, making more money, finding love or just feeling happier, there’re many more options and complexities than even five years ago.

Whether your business operates primarily online or in the brick and mortar offline world, you need an online copy and marketing professional to help you.

Your prospects recycle The Yellow Pages. When they want a local business, they look in Google. If you’re not there, you’re history.

Just email me at rick@inforingpress.com for a free 30 marketing consultation.