<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Online Writing, Email &#38; Marketing</title>
	<atom:link href="http://richardstooker.com/blog/feed" rel="self" type="application/rss+xml" />
	<link>http://richardstooker.com/blog</link>
	<description>Boosting your online sales and income.</description>
	<lastBuildDate>Tue, 27 Apr 2010 14:33:22 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=abc</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title></title>
		<link>http://richardstooker.com/blog/marketing/dominos-marketing.htm</link>
		<comments>http://richardstooker.com/blog/marketing/dominos-marketing.htm#comments</comments>
		<pubDate>Tue, 27 Apr 2010 14:33:22 +0000</pubDate>
		<dc:creator>richardstooker</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[mass marketing]]></category>

		<guid isPermaLink="false">http://richardstooker.com/blog/?p=17</guid>
		<description><![CDATA[Since the traffic accidents forced Domino&#8217;s to abandon its famous guarantee/USP in 1994 i&#8217;t&#8217;s advertising has been hit and miss.
According to my inside sources inside Domino&#8217;s, sometimes their marketing was embarrasingly bad.
They distributed a small handout with a headline about one kind of featured pizza, but included the picture of another one &#8212; and a [...]]]></description>
		<wfw:commentRss>http://richardstooker.com/blog/marketing/dominos-marketing.htm/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title></title>
		<link>http://richardstooker.com/blog/video/future-marketing-videos.htm</link>
		<comments>http://richardstooker.com/blog/video/future-marketing-videos.htm#comments</comments>
		<pubDate>Mon, 26 Apr 2010 16:15:27 +0000</pubDate>
		<dc:creator>richardstooker</dc:creator>
				<category><![CDATA[Video]]></category>
		<category><![CDATA[video marketing]]></category>

		<guid isPermaLink="false">http://richardstooker.com/blog/?p=12</guid>
		<description><![CDATA[Recently my email sent me to a kind of video I&#8217;d never seen before.
After the usual optin, I clicked on the arrow in the middle of the screen, but instead of the video just starting, some software took over my browser for a few seconds the way some web popups now do. This means the [...]]]></description>
		<wfw:commentRss>http://richardstooker.com/blog/video/future-marketing-videos.htm/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title></title>
		<link>http://richardstooker.com/blog/marketing/jason-fladlien-usp.htm</link>
		<comments>http://richardstooker.com/blog/marketing/jason-fladlien-usp.htm#comments</comments>
		<pubDate>Mon, 26 Apr 2010 03:54:56 +0000</pubDate>
		<dc:creator>richardstooker</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Jason Fladlien]]></category>
		<category><![CDATA[USP]]></category>

		<guid isPermaLink="false">http://richardstooker.com/blog/?p=9</guid>
		<description><![CDATA[The Unique Selling Position (USP) is still a useful concept for all advertising, though direct response pieces should include many customer benefits.]]></description>
		<wfw:commentRss>http://richardstooker.com/blog/marketing/jason-fladlien-usp.htm/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

